Instructor: Regina Farrell-Fagan
Sunday, October 27
5pm - 8pm
Gallery
Ages 17+

In this in-person workshop, Exhibitions and Marketing Director Regina Farrell-Fagan will introduce you to the strategies for marketing your work in today’s competitive ceramics field.

Topics covered in this workshop will include:

• Brand Identity

• Social media as a tool for marketing

• Growing your online presence

• Marketing tools essentials

• Ways to sell – in person and online

• Long term planning for success – get organized!

What to bring:

• Your phone (make sure you have all your logins and passwords)

• A laptop or tablet to type on (for notes, and for crafting your Artist Statement)

• A notebook if you prefer

Take this workshop as a stand-alone or take it along Artist Application Toolkit Workshop to prepare your artist’s application essential toolkit!

$65 for 3 hours

Bio:

Regina Farrell-Fagan is the Exhibitions and Marketing Director at Clay Art Center, former founder of Cara Art Studio, Bronx NY, and former Gallery Director at Tapir Editions, NYC. She graduated from Galway-Mayo Institute, Ireland with an Honors Diploma in Art & Design, and from Lehman College, NY with a BA in Studio Art (Ceramics), and holds Professional Certification in Marketing. With over 20 years in the arts and arts administration world, Regina brings a wealth of expertise to share with students and emerging artists. Regina continues her artistic practice with clay, and fiber arts, and also freelances as a marketing consultant in Westchester County.